Mike Eybel is a storyteller at heart and a strategist by trade. With more than 10 years spent leading campaigns, building brands, and rallying communities, he knows how to turn a good idea into a movement. At Scouts Canada, Mike helped launch national campaigns that got kids exploring, volunteers signing up, and a 100-year-old brand feeling fresh.
He’s as comfortable in a boardroom advising CEOs on messaging as he is sketching out a campaign concept over coffee (with doodles in the margins). His secret sauce? A mix of data-driven insight, creative spark, and just enough dad-joke energy to keep a team laughing through deadlines.
From B2B boardrooms to television, to nonprofit stages, Mike thrives where strategy meets story, and where audiences become advocates. When he’s not shaping brands, you’ll find him hiking with his dogs Stella and Daisy, volunteering in his community, or cheering on Niagara’s arts scene.
Now, Mike is ready to bring his creativity, energy, and knack for connection to a Director of Marketing & Communications role — helping the right organization grow bigger, bolder, and brighter.
